A pre-built email series designed to move users from initial signup to first user activation (e.g. linking an account, setting a profile or goal, making a first deposit) and beyond.
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Why does an email activation sequence matter?
Activation within the first 7–14 days dramatically improves retention and revenue potential.
Use personalisation (First Name), sign-up goal or progress, or app module (“You’re 85% setup!”).
Highlight the ease + speed of activation (“2 mins to link and start saving”).
Include product benefits, social proofing or incentives.
Persona and messaging template
Ideal customer profile (ICP) builder
Customer journey mapping canvas
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