Free Persona & Messaging Template.

A fill-in-the-blank profile to define your key buyer persona, from customer pain points to preferred marketing channels.

Download for free today.

Why do customer personas matter? 

  • Helps your teams understand your customers and create messages that resonate.
  • Helps create content that aligns with the real pain points and buying triggers of your customers.
  • Consider adding a “match score” field in your HubSpot CRM based on completion of this data and use it for dynamic list segmentation or lead scoring criteria.

 

ToolKit

CRM field blueprint template

3

Ideal customer profile (ICP) builder

2

Customer journey mapping canvas

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