Free Persona & Messaging Template.
A fill-in-the-blank profile to define your key buyer persona, from customer pain points to preferred marketing channels.
Download for free today.
Why do customer personas matter?
- Helps your teams understand your customers and create messages that resonate.
- Helps create content that aligns with the real pain points and buying triggers of your customers.
- Consider adding a “match score” field in your HubSpot CRM based on completion of this data and use it for dynamic list segmentation or lead scoring criteria.

CRM field blueprint template

Ideal customer profile (ICP) builder
