Free Product Activation Modelling & Predictive Lead Scoring Template.

A predictive model and lead scoring templates that assign scores to leads or users based on behavioural signals and firmographics, to predict buying signals and activation likelihood.

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Why does lead scoring and predictive activation scoring matter? 

  • Lead scoring reduces MQL waste, speeds up handoffs, and helps SDRs focus on high-intent prospects.
  • Not every signup will activate. This model lets you focus on high-intent users and rescue at-risk ones earlier.
  • Use HubSpot Lead Scoring or a Calculated Property to build this automatically. Recalculate scores daily!
ToolKit

Persona and messaging template

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Ideal customer profile (ICP) builder

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Customer journey mapping canvas

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