Why does a customer referral program matter? 

• Referral campaigns can build 2–4x higher trust with prospects and dramatically lower CAC. Automating them ensures consistency and scale, not just one-off success.
• The more steps you require, the fewer referrals you’ll get. Create a seamless referral flow directly inside your app, dashboard, or emails,  with pre-filled links, one-click sharing options, and mobile optimisation. 
• Use product usage data or Net Promoter Score (NPS) to identify your most engaged users and prioritise them for referral campaigns. 
• Make referral journeys fully automated, send triggered emails when rewards are earned, referrals convert, or inactivity is detected. 

• Measure the quality of referred customers, not just the quantity. Track trial-to-paid conversion, retention rate, and average deal size of referred leads to optimise future offers.