Top 10 HubSpot Integrations for Marketing Teams in 2025

Introduction to HubSpot Integrations for Marketing

As a Platinum HubSpot Partner, Project36 has had the privilege of working with a wide range of Marketing teams across different industries. In 2025, Marketing teams are juggling multiple challenges, from increasingly complex customer journeys, increased competition, and evolving data privacy regulations, to the impact of fast-evolving AI and automation technology.

From top-of-funnel brand awareness to post-sale nurturing, modern marketers are expected to deliver seamless, personalised experiences across a multitude of touchpoints. While HubSpot offers a robust suite of tools, integrating it with best-in-class solutions can provide deeper insights, richer customer data, and more refined automation.

This article explores the top HubSpot integrations like Canva, Google Ads, Hotjar, Supermetrics and ChatGPT that every marketing team should consider implementing in 2025. Each tool listed here has been handpicked for its ability to complement HubSpot’s native capabilities, enhance marketing performance, and improve the efficiency of campaign execution.

Benefits of integrating key tools with HubSpot Marketing Hub include:

1. Streamlined workflows that save time and reduce human error

2. Enhanced reporting with access to real-time, cross-platform data

3. Improved personalisation through data enrichment and behavioural insights

4. Cross-team alignment between marketing, sales, and customer service

Let’s explore the best HubSpot integrations for marketers that are helping forward-thinking marketing teams gain a competitive edge in 2025.

1. Canva

Visual storytelling is more important than ever in today’s content-saturated environment. Canva’s intuitive drag-and-drop interface has made it a go-to design tool for marketers who need to produce high-quality assets quickly. By integrating Canva directly with HubSpot, marketing teams can significantly reduce the 'back-and-forth' of production bottlenecks, whilst still maintaining quality and delivering brand consistency.

How it designs smarter and publishes faster: 

The Canva integration allows users to access Canva's design capabilities from within the HubSpot file manager. Once Canva is connected, marketers can import designs directly into HubSpot without needing to download new files and re-upload them. This streamlines content creation across all assets, including emails, blogs, landing pages, and social media posts.

Why Canva matters: 

Marketing campaigns often falter when creative resources are limited. Canva enables teams of all sizes to keep pace with content demands by allowing non-designers to contribute without compromising on quality. Brand kits and templates help ensure every visual asset aligns with your company’s identity.

Canva Use Case: 

Imagine a scenario where your marketing coordinator creates a series of promotional banners for a new campaign in Canva. These assets are instantly available in HubSpot, ready to be embedded in your email workflows and landing pages, no back-and-forth between teams, no delays.

https://www.canva.com/

2. Google Ads

Paid advertising plays a central role in many marketing strategies, but without proper integration, it’s difficult to track true performance. The integration between Google Ads and HubSpot removes this gap by providing closed-loop reporting, further improved by providing more sophisticated targeting options.

How it measures ROI with closed-loop reporting: 

This integration enables you to sync your HubSpot contact lists with Google Ads for dynamic remarketing. You can also view ad performance directly within HubSpot, associating ad clicks and conversions with individual contacts in your CRM. This creates a direct line of sight between ad spend and business outcomes.

Why Google Ads matters: 

Marketers often struggle to demonstrate the ROI of their ad campaigns. With this integration, you’re not just reporting on impressions or click-through rates; you’re tracking which ads led to conversions, which contacts became customers, and how each campaign contributes to revenue growth.

Google Ads Use Case: 

Suppose your team runs a Google Ads campaign promoting an eBook. Through the HubSpot integration, you can identify which contacts downloaded the resource, how they engaged with your follow-up emails, and whether they eventually became sales-qualified leads — all in one place.

https://business.google.com/uk/google-ads/

3. DataBox

DataBox is an advanced business analytics platform that enables marketing teams to visualise performance across multiple data sources in one unified dashboard. For HubSpot users, this means turning raw data into actionable insights faster and more efficiently.

How it creates real-time KPI dashboards:

 The DataBox-HubSpot integration allows you to pull marketing, sales, and CRM data into fully customisable dashboards. You can combine HubSpot data with metrics from tools like Google Analytics, LinkedIn, Facebook Ads, and more to get a comprehensive view of your campaign health.

Why DataBox matters: 

In an environment where marketing strategies must be agile, real-time visibility is critical. DataBox empowers teams to set SMART goals, receive performance alerts, and identify trends before they impact results. It also supports better communication of KPIs to stakeholders with clear, visual reporting.

DataBox Use Case: 

Your marketing manager creates a dashboard that combines HubSpot email engagement metrics with social media traffic from Google Analytics and cost-per-lead data from Facebook Ads. The entire leadership team can now monitor campaign performance live and make informed decisions at pace.

https://databox.com/

4. Hotjar

How it understands user behaviour with heatmaps and screen recordings:

Hotjar is a user behaviour analytics tool that visualises how visitors interact with your website through heatmaps, scroll maps, and session recordings. When integrated with HubSpot, this behavioural data can be directly associated with individual contact records, enabling a rich blend of quantitative and qualitative insights.

Why Hotjar matters:

While HubSpot excels at tracking user actions tied to forms, emails, and conversion events, it doesn’t reveal why a visitor behaves a certain way. Hotjar complements this by showing you how visitors navigate your site, what they click, where they hesitate, and what causes them to bounce. This deeper insight is invaluable for improving website UX, optimising conversion paths, and developing content that resonates more effectively.

Practical Advantages:

• Identify and fix UX bottlenecks in lead gen forms and landing pages

• Link Hotjar recordings to HubSpot contacts to personalise follow-ups

• Use session data to segment audiences based on on-site behaviours

Hotjar Use Case:

Imagine you're running a high-converting campaign but notice a sharp drop-off at your pricing page. Hotjar session recordings reveal that users are clicking on a non-functional pricing toggle. Armed with this insight, you fix the issue and see a 20% lift in demo bookings. You then use HubSpot workflows to re-engage contacts who abandoned the page pre-fix with a “new pricing” announcement email.

https://www.hotjar.com/

5. Supermetrics

How it automates and unifies multi-channel reporting:

Supermetrics is a powerful data pipeline platform that extracts, transforms, and loads (ETL) marketing data from multiple platforms into your reporting environment of choice, such as Google Sheets, Excel, BigQuery, or Looker Studio. When linked with HubSpot, it pulls CRM data like lead volumes, MQLs, and campaign engagement and syncs it with metrics from platforms such as Facebook Ads, LinkedIn Ads, and Google Analytics.

Why Supermetrics matters:

Manually collecting data from various sources is not only time-consuming but also error-prone. Supermetrics eliminates these inefficiencies, ensuring that every report your team builds is populated with live, accurate data. For performance-driven marketing teams, this integration ensures you can:

• Monitor ROI across every stage of the funnel

• Break down performance by campaign, region, persona, or channel

• Inform strategy with granular, always-updated insights

Practical Advantages:

• Automate weekly, monthly, or real-time performance reports

• Consolidate siloed data sources into unified dashboards

• Save dozens of hours each month previously spent on manual exports

Supermetrics Use Case:

A growth manager at a B2B SaaS company uses Supermetrics to auto-populate a “Marketing Performance Overview” dashboard every Monday. This dashboard includes HubSpot-generated MQLs, Google Ads CPL, Facebook ROAS, and blog engagement from GA4. The integration ensures executive stakeholders have instant access to cross-channel insights, enabling better forecasting, budget allocation, and campaign iteration.

https://supermetrics.com/

6. ChatGPT

How it powers AI-driven personalisation and content at Scale:

With OpenAI's ChatGPT, marketing teams can integrate generative AI directly into HubSpot workflows using APIs or middleware tools like Zapier and Make. The result is dynamic, data-informed content generation that responds to lead behaviour, profile data, and lifecycle stage. You can use ChatGPT to generate email copy, blog ideas, subject lines, chatbot replies, and even content for CTAs, all tailored to the user’s profile or action within HubSpot.

Why ChatGPT + HubSpot matters:

Content is king, but producing it at scale without compromising quality is a constant challenge. By leveraging ChatGPT within HubSpot, marketers can:

• Drastically reduce time spent on copywriting

• Launch A/B tests more frequently with AI-generated variants

• Personalise email content using real-time lead data

Practical Advantages:

• Auto-generate email nurture sequences based on lifecycle stage

• Draft blog post outlines using form-submitted topic preferences

• Use HubSpot workflows to dynamically trigger AI content creation

ChatGPT Use Case:

A contact fills out a HubSpot form indicating interest in “AI in marketing”. A workflow sends this topic to ChatGPT with parameters such as industry and job title. ChatGPT returns a personalised email sequence and recommended content resources. The first draft is reviewed within HubSpot, approved, and sent, delivering tailored engagement at scale, with minimal effort from your team.

This type of integration allows marketing teams to operate like media machines, scaling content, segmentation, and responsiveness far beyond human capacity, yet rooted in data-driven strategy. Coupled with HubSpot AI marketing assistant, the integration is extremely powerful and one of the top HubSpot tools for marketers.

https://chatgpt.com/

7. Zapier

Zapier is one of the most powerful no-code automation platforms available today. It acts as a connective layer between HubSpot and over 6,000 other apps, enabling marketing teams to automate repetitive tasks, sync data, and streamline operations without developer support.

How it automates workflows between thousands of apps:

Zapier uses "Zaps" — simple automation flows triggered by events in one platform to cause actions in another. For example, when a new lead is added in HubSpot, Zapier can trigger a series of actions like posting a Slack message, updating a Google Sheet, or sending a notification via email.

Why Zapier matters: 

Not all tools have native HubSpot integrations. Zapier fills this gap by acting as a universal bridge. It empowers marketers to experiment, iterate, and connect niche platforms without lengthy custom development. The result is faster go-to-market timelines and more agile campaign management.

Zapier Use Case: 

Your events team uses Eventbrite to register webinar participants. Zapier automatically adds those registrants to HubSpot, assigns them to a workflow based on the event they signed up for, and tags them with the correct lifecycle stage — all without manual data entry.

https://zapier.com/

8. Trello

Trello is a popular project management tool known for its simple, visual interface, helping marketers deliver omnichannel campaigns at pace. When integrated with HubSpot, it helps marketing teams better manage campaign timelines, task assignments, and content calendars.

How it keeps campaign planning organised and collaborative: 

The integration allows for syncing between Trello cards and HubSpot tickets or tasks. Marketers can automate task creation in Trello based on HubSpot workflow triggers, or vice versa. For example, when a blog post is approved in HubSpot, a Trello card can be updated to reflect that status.

Why Trello matters:

Marketing campaigns involve multiple stakeholders, assets, and timelines. With Trello, marketers have the project transparency and accountability they need, while HubSpot handles the campaign execution and performance tracking. By integrating the two platforms, teams can align planning and production in real-time and avoid delays or miscommunication.

Trello Use Case: 

Your content marketing team uses a Trello board to manage the editorial calendar. When a new blog idea is submitted through a HubSpot form, a Trello card is automatically created and assigned to the content writer. As the post progresses, Trello updates trigger internal notifications in HubSpot for final review and scheduling.

https://trello.com/

9. Salesforce

Salesforce remains one of the most widely used CRMs in large organisations. For marketing teams operating in mixed-platform environments, the HubSpot-Salesforce integration ensures seamless synchronisation across the complete customer journey.

How Salesforce ensure Sales and Marketing alignment: 

The integration enables two-way data sync between HubSpot and Salesforce. Marketers can execute campaigns in HubSpot and send MQLs to Salesforce in real time. Salesforce can pull closed-loop reporting data back into HubSpot to measure campaign effectiveness and ROI. The sync is highly customisable to match the business rules and segmentation needs associated with complex buying journeys.

Why Salesforce matters:

 When marketing and sales use different CRMs, silos can form, and lead quality suffers. This integration ensures both teams work from a shared source of truth. Marketing can better qualify leads and optimise nurture strategies based on sales feedback, while sales can trust the data and context provided.

Salesforce Use Case: 

Your marketing team runs a high-value campaign targeting enterprise prospects. Once a lead reaches a defined score in HubSpot, it is automatically synced to Salesforce as a marketing-qualified lead (MQL). Sales receives a fully enriched lead profile, including touchpoints and form fills, improving their ability to close deals efficiently.

https://www.salesforce.com/uk/

10 Clearbit

Clearbit is a data enrichment platform that provides real-time intelligence on your leads and website visitors. By integrating Clearbit with HubSpot, marketing teams can instantly access detailed firmographic and demographic data, allowing for more accurate segmentation and personalised campaigns.

How it supercharges lead enrichment and segmentation: 

Clearbit scans form submissions, email addresses, and website visitor IPs to append contact records in HubSpot with rich data, including company size, industry, location, and job role. This data can then be used to automate lead scoring, nurture flows, and dynamic content delivery.

Why Clearbit matters: 

The more you know about your leads, the better you can engage them. Clearbit fills in the gaps, ensuring your marketing automation is working with complete profiles. This leads to better lead qualification, higher conversion rates, and more targeted messaging.

Clearbit Use Case: 

A lead downloads a whitepaper via a HubSpot form and only provides their email address. Clearbit enriches the contact with their company name, industry, and job title. Based on this information, they are automatically enrolled into a workflow tailored to enterprise technology leads, all without additional manual input from your team.

https://clearbit.com/

Conclusion

As we move further into 2025, the demand for smarter, more connected marketing systems has never been greater. HubSpot has established itself as a market leader in inbound marketing and CRM, but its real power is unlocked through strategic integrations. From creative tools like Canva and automation platforms like Zapier, to intelligence-driven data sources such as Clearbit. It's clear that the best HubSpot integrations for marketing do more than just save time; they redefine how teams operate.

By carefully selecting the top HubSpot tools for marketers, your business can:

• Streamline internal operations

• Break down data silos

• Enhance personalisation across the funnel

• Deliver real-time insights for better decision-making

Whether you’re part of a fast-scaling startup or a multi-region enterprise, there is no one-size-fits-all strategy. That’s why understanding real-world HubSpot integration use cases is essential for driving ROI. Tools like ChatGPT for dynamic content generation, or the HubSpot and Zapier integration for connecting thousands of platforms, allow marketing teams to move faster, stay lean, and act with agility.

The integrations featured in this article represent some of the most advanced HubSpot integrations currently available. They’re not just recommended — they’re essential for growth teams looking to compete in a highly automated, data-driven environment. As a HubSpot partner blog, we’ve seen firsthand how these tools can transform fragmented marketing efforts into unified, high-performing systems.

If you’re looking to invest in HubSpot integrations for growth teams, start by assessing which areas of your marketing funnel are underperforming or inefficient. Whether it’s campaign planning, lead enrichment, or performance reporting, there’s an integration designed to close the gap.

As a Platinum HubSpot Partner, Project36 specialise in helping businesses select, implement, and scale the most effective HubSpot integrations tailored to their growth goals. Reach out to us for a consultation and discover how you can build an advanced, integrated marketing engine powered by HubSpot in 2025 and beyond.

FAQs

1. What is the most valuable HubSpot integration for a small marketing team? For smaller teams, Canva or Zapier often deliver the quickest ROI. Canva simplifies content creation, while Zapier automates repetitive admin tasks across platforms.

2. Do I need a developer to connect these integrations with HubSpot? Most of these tools offer native integrations or low-code/no-code connectors. However, for more complex workflows (e.g., custom ChatGPT use cases), developer support or a HubSpot Partner agency may be beneficial.

3. How do I know which integrations I need? Start by auditing your marketing tech stack. Identify where time is wasted, data is siloed, or reporting is limited. A HubSpot Partner can help you map integrations to your strategic goals.

4. Can I use all 10 integrations at once? Yes, HubSpot is highly scalable. The key is to implement tools in phases, ensuring each integration serves a clear business case and fits your team's workflow.

5. Are these integrations available on all HubSpot plans? Most integrations are accessible on HubSpot’s Professional and Enterprise tiers, though availability may vary. Always check the HubSpot App Marketplace for compatibility and pricing.

6. What are some advanced HubSpot integrations marketers often overlook?

Beyond the well-known options like Google Ads and Canva, many marketers overlook advanced HubSpot integrations such as Supermetrics for automated reporting. Or Clearbit for real-time lead enrichment, and AI tools like ChatGPT for dynamic content generation. These integrations go beyond surface-level features and enable growth teams to make data-informed decisions at scale.

7. How does the HubSpot and Zapier integration benefit marketing teams specifically?

The HubSpot and Zapier integration is a game-changer for marketing teams looking to automate tasks across their entire tech stack. With Zapier, marketers can connect HubSpot to over 6,000 other tools — from event platforms to analytics dashboards — without writing a single line of code. It enables faster campaign launches, smoother handoffs between departments, and more responsive lead-nurturing workflows.

8. Can HubSpot integrations support ABM (Account-Based Marketing) strategies?

Absolutely. HubSpot integrations for growth teams can significantly enhance ABM efforts. Tools like Salesforce for sales alignment, Clearbit for account-level insights, and Hotjar for behavioural targeting all contribute to building a high-performing ABM strategy. When integrated properly, these tools allow marketers to personalise messaging, tailor touchpoints, and measure success across entire buying committees.