Funnels stall. Channels multiply. Clicks fall. Growth now behaves like a cycle that compounds. HubSpot calls this Loop Marketing, a four-stage playbook for the AI era that combines human authenticity with AI efficiency. The loop is Express, Tailor, Amplify, and Evolve. It is designed to run continuously and get sharper with each pass.
At Project36, this is how we already work. Our subscription model gives you the people, cadence, and operating rhythm to keep the loop moving every month.
What changed from inbound
Inbound principles still matter, but they are not enough on their own. Buyer behaviour has shifted toward chat-based discovery and fragmented channels. Teams now need an always-on system that learns quickly and adapts even faster. Loop builds on inbound to meet these new demands.
The Loop, delivered by Project36 on subscription
1) Express: Get crystal clear
Define your taste, tone, and point of view, informed by your ideal customer profile. Express is the place to shape brand identity and campaign concepts, supported by the right systems and strategy.
How we run it on subscription
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RevOps audit and system alignment so HubSpot mirrors your go-to-market
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Brand and positioning workshops that produce a style and messaging guide
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Campaign briefs and content outlines that connect strategy to pipeline
Outcome
Clarity for humans and for AI. Teams speak the same language and your message becomes trainable, repeatable, and scalable.
2) Tailor: Make relevance routine
Use unified customer data to shape experiences that feel personal, not just personalised.
How we run it on subscription
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Advanced segmentation and lifecycle automation in HubSpot
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ABM programs for your enterprise targets
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Dynamic content and offer libraries across email, web, and sales assets
Outcome
Prospects feel understood. You increase meeting rates, deal velocity, and win rates without adding noise.
3) Amplify: Show up where buyers look
Publishing is not enough. Buyers consult YouTube, creators, communities, review sites, peers, and increasingly large language models. Amplify ensures your message is discoverable across all of these.
How we run it on subscription
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Editorial calendar tied to funnel stages and intents
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Webinar to blog to SEO to social remixing that compounds reach
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Campaign build and run inside HubSpot, with creator and paid activation when needed
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Optimisation for both human readers and AI engines
Outcome
Your story travels across channels and formats. Distribution compounds, not decays.
4) Evolve: Improve in real time
This stage is a live feedback loop. Predict before publishing, monitor performance, run rapid experiments, and keep optimising.
How we run it on subscription
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Always-on dashboards for leaders and operators
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Monthly optimisation sprints to change what is not working
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Structured experiments across headlines, offers, and audiences
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Quarterly resets that refocus the next loops
Outcome
Each cycle returns more value than the last. You stop running set and forget campaigns.
Why subscription beats projects for Loop
Projects assume a finish line. Loops do not end. If your model requires constant testing, learning, and iteration, you need a partner who shows up every month.
What you get with Project36 on subscription
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Strategy, execution, and optimisation without gaps
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A transparent backlog and a defined monthly cadence
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Compounding performance across Express, Tailor, Amplify, and Evolve
Plans that map to the loop
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Express Plan: audit, HubSpot architecture, positioning, core dashboards
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Amplify Plan: content engine, campaigns, sales enablement, SEO and AI optimisation
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Tailor Plan: segmentation, ABM, journeys, dynamic personalisation
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Evolve Plan: optimisation sprints, experiments, coaching, live analytics
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Full Loop: everything above, a dedicated strategist, quarterly resets
Start your Loop with Project36. Book a 30 minute working session to plan your first two cycles.
