For more than a decade, inbound marketing was the playbook for modern growth. It helped scaleups attract attention, convert leads, and delight customers. But the world has moved on.
AI has reshaped buyer expectations. Markets shift faster. Growth is no longer linear. Which is why HubSpot has retired “Inbound” in favour of Loop Marketing; a proprietary framework designed for the AI era.
At Project36, we don’t just align with Loop. We’ve evolved our entire subscription-based RevOps model around it.
Loop Marketing: Growth Without End
Inbound worked as a funnel; a process with a start and a finish. Loop replaces the funnel with a cycle. Instead of “set and forget” campaigns, growth becomes continuous:
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Express who you are.
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Amplify your message across every channel.
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Tailor it for each customer and segment.
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Evolve in real time based on performance and feedback.
Every loop makes your business sharper, smarter, and more competitive.
Why Subscription RevOps Fits the Loop
Here’s the reality: you can’t run Loop with one-off projects. If your growth model requires constant testing, iteration, and optimisation, you need a partner who’s there every month; not just when you commission a campaign.
That’s where Project36’s subscription model comes in.
Instead of paying for isolated deliverables, you get an ongoing relationship that matches the cadence of Loop itself:
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Regular audits and strategy refinements keep your “Express” stage aligned with who you are becoming.
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Continuous content creation and distribution ensure your Amplify engine never goes quiet.
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Iterative segmentation and personalisation work tailor your campaigns as your customers change.
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Monthly optimisation sprints help you evolve in real time, with data feeding the next cycle.
Loop is continuous. So is your Project36 subscription.
How We Deliver the Loop Through Subscription
Here’s how Project36 helps scaleups operationalise Loop:
1. Express (Who You Are)
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Ongoing RevOps audits to keep systems aligned with strategy.
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HubSpot CRM maintenance and refinements as your GTM evolves.
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Messaging updates to ensure clarity in a noisy AI-driven market.
2. Amplify (Across Channels)
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A content engine that spins webinars into blogs, blogs into SEO, SEO into social.
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Always-on sales enablement content, refreshed as deals progress.
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Campaign execution that compounds instead of starting from scratch.
3. Tailor (To Your Customers)
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Subscription-based access to ABM programs that evolve with your ICP.
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Persona-based journey design and refinement.
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Automated personalisation in HubSpot, updated as data and insights grow.
4. Evolve (In Real Time)
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Continuous monitoring with HubSpot dashboards.
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Monthly optimisation sprints to adapt campaigns and workflows.
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Iterative experiments; new subject lines, offers, and CTAs tested and improved each cycle.
HubSpot created inbound to revolutionise marketing. Now it’s doing it again with Loop; a model of constant expression, amplification, tailoring, and evolution. At Project36, our subscription-based RevOps service is built for this reality. Together, we’ll turn your revenue operations into a loop that never stops growing.
Why Scaleups Need This Model
Most scaleups don’t fail because they lack ideas. They fail because their systems can’t evolve fast enough. Campaigns get launched and left alone. Data gets collected but not acted on.
Loop fixes that - and so does the Project36 subscription.
With us, you don’t just buy deliverables. You buy into a continuous cycle of strategy, execution, and optimisation, designed to compound your growth month after month.
