For more than a decade, Inbound Marketing has been the go-to methodology for modern go-to-market teams. It changed how companies attracted, engaged, and delighted customers.
But the landscape has shifted. Buyer behaviour has evolved, AI has accelerated expectations, and HubSpot, the company that pioneered inbound, is now introducing Loop Marketing as the next chapter.
At Project36, we see Loop not as a departure from inbound, but as its evolution.
What Is Loop Marketing?
Loop Marketing is HubSpot’s proprietary new framework that replaces inbound. Where inbound was linear; attract, engage, delight whereas Loop is cyclical.
It’s built around four pillars:
-
Express: clearly define and communicate who you are.
-
Amplify: take that message across every channel.
-
Tailor: make it relevant for each customer and segment.
-
Evolve: adapt in real time, feeding insights back into the loop.
Instead of campaigns that start and stop, Loop creates a continuous growth system. Every cycle compounds, making your business sharper, more relevant, and more resilient.
HubSpot redefined marketing once with inbound. Now it’s doing it again with Loop. At Project36, we’re ready to help scaleups embrace this model; turning messy revenue operations into a continuous growth loop built for the AI era.
Joe Birkedale, CMO & Founder, Project36
Why Project36 Aligns With Loop
As a RevOps agency, Project36 has always believed growth isn’t linear; it’s a system. Loop gives language to the way we already work with scaleups:
-
Express: We align your brand, positioning, and HubSpot setup so who you are is crystal clear.
-
Amplify: We design funnel-aligned content strategies; webinars, blogs, SEO, and sales enablement - so your message resonates.
-
Tailor: We build segmentation, ABM programs, and personalised journeys in HubSpot that speak directly to your customers.
-
Evolve: We use analytics, dashboards, and experimentation to continuously refine your revenue engine.
Loop is not just marketin, it’s RevOps thinking at scale.
What This Means for Scaleups
Inbound taught us to pull customers in. Loop teaches us to keep customers and prospects engaged in a compounding growth cycle. For scaleups under pressure to achieve predictable revenue, this model is transformative.
By aligning with HubSpot’s Loop, Project36 ensures our clients stay ahead:
-
Systems optimised for AI-driven buyer journeys.
-
Messaging that compounds, not decays.
-
Revenue operations that are agile, not static.
