Achieving HubSpot Platinum: Project36.io’s Journey & What It Means for Your Business

3 min read

6.1.2025

Platinum Partner Project36

At Project36.io, achieving HubSpot Platinum Partner status wasn’t the end goal; it was a reflection of what we’ve been building for years: a RevOps-first consultancy committed to aligning strategy, systems, and execution to unlock scalable growth.

In this article, we’ll unpack what Platinum status means, how we got there, and—most importantly—how it benefits our clients across B2B SaaS, fintech, and deep-tech scaleups.

What Is HubSpot Platinum & Why It Matters

HubSpot’s Solutions Partner Program ranks agencies by their technical capabilities, client impact, and delivery performance. Moving from Gold to Platinum means an agency has demonstrated:

Deep technical knowledge across all five Hubs (Marketing, Sales, Service, CMS, and Ops)
A track record of successful implementations and client retention
Ability to manage complex RevOps transformations at scale
Ongoing investment in certification, training, and platform innovation

For buyers, Platinum certification is a signal of trust: it means you’re working with a partner that has done it before—and can do it again.

Our Journey to HubSpot Platinum

A RevOps Consultancy First — HubSpot Experts Second

We didn’t start as a web dev agency or marketing shop. From day one, Project36 has focused on Revenue Operations for scaling B2B organisations. That means everything we do with HubSpot is mapped to one key goal: growth efficiency.

Building Enterprise-Ready Architectures

Our Platinum journey was shaped by helping companies with:

CRM migrations (e.g., Salesforce to HubSpot)
Territory & pipeline architecture for expanding sales teams
Account-Based Marketing (ABM) strategy & execution
RevOps playbooks aligned to funding stages (Seed to Series C+)

We’ve implemented and scaled HubSpot for ambitious brands like Modulr Finance, Upp.ai, Apperio, Altair, Solivus, and Arctic Shores; each with their own technical complexity and go-to-market model.

A Focus on Outcomes, Not Just Deliverables

Platinum status isn’t just about how many HubSpot licences you sell—it’s about delivering measurable, retained value. Our retention rate, client testimonials, and CSAT scores reflect the depth of our partnerships.

We don’t leave clients with a portal and a PDF; we build systems that unlock pipeline visibility, marketing attribution, and sales velocity. Examples include:

Managing complex drip-feed workflows for Artisan to improve retention and reduce churn
Enabling ABM orchestration for GE using Marketing & Ops Hubs
Operationalising product-led growth for Modulr using HubSpot + custom objects

Certifications, Beta Features & Community Involvement

As a Platinum Partner, we have:

20+ HubSpot certifications across our delivery team
Early access to beta features and partner-only training
A direct line into HubSpot’s product & partner success teams

This access helps us stay ahead of platform changes and advocate for our clients when edge cases arise.

What This Means for You as a Client

Whether you’re scaling, fundraising, or rebuilding your funnel from the ground up, working with a Platinum partner gives you access to:

Strategy That Starts With Revenue Impact

We map your HubSpot setup to your growth goals. Need investor-grade reporting, sales enablement, or lifecycle automation? We've built it before.

Fully Customised Portal Builds

No cookie-cutter templates. Every architecture is tailored to your GTM motion—be it inbound, outbound, PLG, ABM, or partner-led.

Integrated Data & Tooling

HubSpot is your CRM, not your entire stack. We integrate with systems like Chargebee, Xero, Juro, Gong, Segment, and more. We’ve even built custom integrations and internal tools where needed.

Measurable Growth Enablement

We don’t just “launch portals.” We track what matters: lead velocity, SQL conversion, pipeline accuracy, rep productivity, and attribution integrity.

Looking Ahead: Our Commitment Beyond Platinum

Platinum is a milestone—but it’s not our finish line. Our team is doubling down on:

AI-native RevOps systems inside HubSpot
Deeper data orchestration and warehouse integrations
Training and enablement for in-house teams (sales, CS, ops)
Partnerships with investors and accelerators to drive scale-ready growth architectures

We’re also hosting webinars, building templates, and contributing to the wider RevOps and HubSpot community.

Ready to Transform Your RevOps?

If you're a scaling business using (or moving to) HubSpot and want a strategic partner who can architect, implement, and optimise your revenue systems—Project36 is ready to help.