Joe Birkedale

Joe Birkedale

CMO and founder of Project36 - Joe creates growth driven marketing strategies for SaaS & Technology companies looking to scale, fast. Data sits at the centre of everything Joe does. No guesswork, no trial and error. Joe offers a data-driven approach on all projects. Content strategies; driven by data. Account-Based Marketing; driven by data. Inbound marketing; You guessed it – driven by data.

Posts by Joe Birkedale

Project36 Joins the Prestigious '1% for the Planet' Initiative
Project36 Joins the Prestigious '1% for the Planet' Initiative
pexels-karyme-frança-1535907
ESG

Project36 Joins the Prestigious '1% for the Planet' Initiative

2 min read
Project36 now holds ISO27001:2022 Certification
Project36 now holds ISO27001:2022 Certification
ISO27001-2022 Project36 Limited-2
ESG

Project36 now holds ISO27001:2022 Certification

2 min read
Part 1 - The Dire Consequences of Austerity Measures in Marketing: Lessons from the School of Hard Knocks
Part 1 - The Dire Consequences of Austerity Measures in Marketing: Lessons from the School of Hard Knocks
Austerity in Marketing

Part 1 - The Dire Consequences of Austerity Measures in Marketing: Lessons from the School of Hard Knocks

2 min read
Part 2 - Making Tough Decisions in the Midst of Economic Uncertainty: The Boardroom Perspective
Part 2 - Making Tough Decisions in the Midst of Economic Uncertainty: The Boardroom Perspective
Part 2 - Making Tough Decisions in the Midst of Economic Uncertainty: The Boardroom Perspective

Part 2 - Making Tough Decisions in the Midst of Economic Uncertainty: The Boardroom Perspective

2 min read
Part 3 - The Middle Path: Navigating Economic Downturns with Strategic, Data-Driven Marketing
Part 3 - The Middle Path: Navigating Economic Downturns with Strategic, Data-Driven Marketing

Part 3 - The Middle Path: Navigating Economic Downturns with Strategic, Data-Driven Marketing

2 min read
What is AI Prompt Engineering?
What is AI Prompt Engineering?
This article delves into the significance of AI prompt engineering for marketing leaders in tech and SaaS industries.

What is AI Prompt Engineering?

4 min read
Leveraging Marketing Analytics and OKRs: How a Fractional CMO Empowers the Company Board
Leveraging Marketing Analytics and OKRs: How a Fractional CMO Empowers the Company Board
Leveraging Marketing Analytics and OKRs: How a Fractional CMO Empowers the Company Board

Leveraging Marketing Analytics and OKRs: How a Fractional CMO Empowers the Company Board

2 min read
The Impact of a Fractional CMO on Tech and SaaS Companies: Mastering Digital Marketing to Drive Business Forward
The Impact of a Fractional CMO on Tech and SaaS Companies: Mastering Digital Marketing to Drive Business Forward

The Impact of a Fractional CMO on Tech and SaaS Companies: Mastering Digital Marketing to Drive Business Forward

2 min read
5 Reasons Why BPA Needs to Be a Top Priority In 2023
5 Reasons Why BPA Needs to Be a Top Priority In 2023

5 Reasons Why BPA Needs to Be a Top Priority In 2023

4 min read
These are the financial benefits for revenue teams that hire a marketing agency in 2022
These are the financial benefits for revenue teams that hire a marketing agency in 2022
bpa

These are the financial benefits for revenue teams that hire a marketing agency in 2022

5 min read
What Is A Fractional CMO? (and why would I need one?)
What Is A Fractional CMO? (and why would I need one?)
pexels-andrea-piacquadio-3760093-1

What Is A Fractional CMO? (and why would I need one?)

5 min read
What Are OKRs?: A Step By Step Guide To Objectives And Key Results
What Are OKRs?: A Step By Step Guide To Objectives And Key Results
cascade screenshot

What Are OKRs?: A Step By Step Guide To Objectives And Key Results

6 min read
What Is Business Process Automation?
What Is Business Process Automation?
bpa

What Is Business Process Automation?

5 min read
What’s happening to the valuations of European startups and what can we do about It?
What’s happening to the valuations of European startups and what can we do about It?
SaaS & Tech teams choose to work with Project36

What’s happening to the valuations of European startups and what can we do about It?

5 min read
Problem: Marketing campaigns are not being followed up by sales.
Problem: Marketing campaigns are not being followed up by sales.

Problem: Marketing campaigns are not being followed up by sales.

1 min read
Progressive Contracts
Progressive Contracts

Progressive Contracts

2 min read
What you need to do when HubSpot is not working.
What you need to do when HubSpot is not working.

What you need to do when HubSpot is not working.

3 min read
Problem: Inbound lead flow is delivering a high volume of low value opportunities
Problem: Inbound lead flow is delivering a high volume of low value opportunities

Problem: Inbound lead flow is delivering a high volume of low value opportunities

1 min read
Video: How to Implement a successful ABM campaign
Video: How to Implement a successful ABM campaign
Implement a successful ABM campaign

Video: How to Implement a successful ABM campaign

1 min read
HubSpot for in-house teams: 3 important Fixes.
HubSpot for in-house teams: 3 important Fixes.

HubSpot for in-house teams: 3 important Fixes.

3 min read