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Joe Birkedale

Joe Birkedale

CMO and founder of Project36 - Joe creates growth driven marketing strategies for SaaS & Technology companies looking to scale, fast. Data sits at the centre of everything Joe does. No guesswork, no trial and error. Joe offers a data-driven approach on all projects. Content strategies; driven by data. Account-Based Marketing; driven by data. Inbound marketing; You guessed it – driven by data.

Posts by Joe Birkedale

Project36 Joins the Prestigious '1% for the Planet' Initiative
pexels-karyme-frança-1535907
ESG

Project36 Joins the Prestigious '1% for the Planet' Initiative

14.8.2023 2 min read
Project36 now holds ISO27001:2022 Certification
ISO27001-2022 Project36 Limited-2
ESG

Project36 now holds ISO27001:2022 Certification

29.6.2023 2 min read
Part 1 - The Dire Consequences of Austerity Measures in Marketing: Lessons from the School of Hard Knocks
Austerity in Marketing
Marketing Strategy

Part 1 - The Dire Consequences of Austerity Measures in Marketing: Lessons from the School of Hard Knocks

16.6.2023 2 min read
Part 2 - Making Tough Decisions in the Midst of Economic Uncertainty: The Boardroom Perspective
Part 2 - Making Tough Decisions in the Midst of Economic Uncertainty: The Boardroom Perspective
Marketing Strategy

Part 2 - Making Tough Decisions in the Midst of Economic Uncertainty: The Boardroom Perspective

16.6.2023 2 min read
Part 3 - The Middle Path: Navigating Economic Downturns with Strategic, Data-Driven Marketing
Marketing Strategy

Part 3 - The Middle Path: Navigating Economic Downturns with Strategic, Data-Driven Marketing

16.6.2023 2 min read
What is AI Prompt Engineering?
This article delves into the significance of AI prompt engineering for marketing leaders in tech and SaaS industries.
Prompt Engineering

What is AI Prompt Engineering?

26.4.2023 4 min read
Leveraging Marketing Analytics and OKRs: How a Fractional CMO Empowers the Company Board
Leveraging Marketing Analytics and OKRs: How a Fractional CMO Empowers the Company Board
Project36

Leveraging Marketing Analytics and OKRs: How a Fractional CMO Empowers the Company Board

30.3.2023 2 min read
The Impact of a Fractional CMO on Tech and SaaS Companies: Mastering Digital Marketing to Drive Business Forward
Project36

The Impact of a Fractional CMO on Tech and SaaS Companies: Mastering Digital Marketing to Drive Business Forward

15.3.2023 2 min read
5 Reasons Why BPA Needs to Be a Top Priority In 2023
Project36

5 Reasons Why BPA Needs to Be a Top Priority In 2023

4.1.2023 4 min read
These are the financial benefits for revenue teams that hire a marketing agency in 2022
bpa
Project36

These are the financial benefits for revenue teams that hire a marketing agency in 2022

8.8.2022 5 min read
What Is A Fractional CMO? (and why would I need one?)
pexels-andrea-piacquadio-3760093-1
Project36

What Is A Fractional CMO? (and why would I need one?)

28.6.2022 5 min read
What Are OKRs?: A Step By Step Guide To Objectives And Key Results
cascade screenshot
Project36

What Are OKRs?: A Step By Step Guide To Objectives And Key Results

23.6.2022 6 min read
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